Ī hybrid of the new (Internet technology) and the old (social interaction), social media is the use of Internet-based applications to communicate and foster social interaction among users. Canadian (69 per cent) and global firms (per cent) are also emphasizing the need for a balance of marketing media, confirming their belief that without a combination of traditional and digital techniques, marketing campaigns will not work. Social networking has fully evolved from a nice-to-have to a necessity as the majority of businesses in Canada (67 per cent), and internationally (74 per cent) agree that social media activity is playing a bigger role in their marketing strategy. ![]() A recent survey from Regus, a provider of workplace solutions, reveals that 40 per cent of Canadian companies are successfully recruiting new customers through social networks. “Social media can make their marketing spend soar in terms of return on investment,” he notes.Ĭanadian business, overall, is very much a part of the social media scene. According to Paul Salsberg, vice president of operations for Toronto-based consultancy EyeconX, at least 20 per cent of Canadian ECPs have a Facebook page. Now is the time to get onboard!Įyecare professionals who want to spend their marketing dollars effectively can’t afford to ignore social media. The eyewear business is abuzz with talk of social media, Internet ordering and Facebook.
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